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Guide

Using SMS for Nonprofit Fundraising

SMS is the highest-reach, lowest-friction channel available to nonprofit fundraising teams, yet most organizations are either not using it or not using it well. A list of opted-in mobile subscribers who receive a well-timed message with a clear ask will consistently outperform email on open rates, response speed, and conversion for time-sensitive campaigns. This guide from Upland Software covers how nonprofits can build and grow a compliant SMS subscriber list, design message sequences that move supporters from first contact to donation without burning through goodwill, and use SMS as a recurring giving channel that compounds in value as the relationship with each supporter deepens over time and across campaigns.